Why Staging Helps Sell Your Home
You’ve listed your home for sale, and you’re taking all the right steps to ensure you sell it quickly and for the price you want: You’ve chosen a trusted real estate agent, you’ve done your spring cleaning, and you’ve finally tackled that list of repairs in order to get your home ready for sale.
But what about staging your home? Staging gets thrown around quite a bit but is it really necessary? Here’s the solid data that proves it is. These 3 facts are part of the reason why staging actually helps sell your home for more money. That’s what you want – right?
INCREASE YOUR HOME’S VALUE BY AS MUCH AS 15%
That’s right, according to the National Association of Realtors 2015 Profile of Home Staging, staging your home can increase the dollar value buyers are will to offer by 11-15%. Think about it—whether your property is best described as modest or opulent, this is a large amount of money you don’t want to leave on the table! To put the notion in better perspective, a recent staging investment at First Team, which cost $500, resulted in a $720,000 sale price for a home initially valued at $650,000.
DETER LOW-BALL OFFERS
When your home is staged, everything is in tip-top shape. Your home is looking its best – so you’re going to get the best offers.
Almost 100% of real estate professionals—both buyers’ and sellers’ agents—agree that buyers are affected by home staging, whether they’re helped to visualize a home’s full potential or influenced to make a higher offer.
CREATE AN EMOTIONAL CONNECTIONS TO BUYERS
When you depersonalize your home and ultimately think like a buyer, you increase the chances of a buyer getting emotionally attached and truly believing the house was made for them. Remove yourself and present a picture perfect lifestyle, that way buyers see past the little details of your house and start seeing the bigger picture of their new home.
Some rooms are more important than others. While we feel strongly in favor of staging an entire home, this NAR’s study shows that a home’s living room, kitchen and master bedroom are the three most critical areas on which to focus. These are the most personal rooms in a home and will make the biggest emotional connect to buyers.
Thank you for reading. I hope you found this information useful.
Jeff Pittman, Realtor in Ladera Ranch – Orange County, California